Currently, Nike is the most popular sneaker brand worldwide. The brand continues to dominate in sales figures, search trends, and cultural relevance thanks to iconic models like the Air Force 1, Air Max 1, Dunk Low, and Air Jordan 1. Nike scores high with both sneakerheads and mainstream consumers through a combination of innovation, retro releases, and collaborations with artists like Travis Scott and Drake.
But the competition is not standing still: brands like New Balance, ASICS, and Adidas are also making a strong advance, with models that seamlessly tap into the trends of 2025 such as retro running and minimalist streetwear.
Why Nike Still Stands at the Top
Nike knows better than anyone how to stay relevant in a rapidly changing market. By keeping popular models timeless while constantly innovating with collabs and technological updates, the brand always stays in the conversation. Think of drops like the Air Jordan 1 Mid Panda, the Air Max 1, or the latest Nike P-6000 Variants
Nike’s visibility on platforms like TikTok, Instagram, and even in pop culture series ensures the brand remains top of mind among both youth and collectors.
The Rise of New Balance
Where Nike dominates in volume and visibility, New Balance is winning more hearts in the premium streetwear segment. Models like the New Balance 1906U M1906NE and the New Balance 9060 are praised not only for their looks but also for their comfort and quality.
New Balance excels at combining heritage with contemporary flair. Collaborations with Aimé Leon Dore and the strong line within the Protection Pack have brought the brand to a new audience.
ASICS Grows Rapidly Through Retro Tech
ASICS was once purely performance-oriented but is now indispensable in the lifestyle sneaker market. The ASICS GEL-Kayano 14 is one of the best-selling models at the moment and fits perfectly with the Y2K and techwear trends.
The comeback of ASICS is partly made possible by collaborations with JJJJound, Kiko Kostadinov, and other high-end design partners. This allows ASICS to position itself as both technical and aesthetically street-approved.
Adidas Remains Relevant with the Samba and Gazelle
Although Adidas does not match Nike’s dominance, the brand manages to remain structurally popular through iconic classics. Especially the Adidas Samba OG and Bad Bunny’s collaborations with the Gazelle Indoor reach a huge audience.
Adidas focuses strongly on vintage and terracewear aesthetics, which perfectly fits the current fashion wave celebrating simplicity, leather, and retro silhouettes.
FAQ: Frequently Asked Questions About Popular Sneaker Brands
What is the most popular sneaker brand right now?
Nike currently remains the most popular brand worldwide, followed by New Balance and ASICS.
Which brand is the most trending in 2025?
New Balance and ASICS are the emerging brands, especially due to their focus on comfort and retro design.
Which sneaker brands are good for daily use?
ASICS and New Balance are most praised for their fit and comfort. Nike excels in versatility.
What is the best sneaker brand for streetwear?
New Balance and Nike are the two favorites in the 2025 streetwear scene