ASICS originates from Japan and was founded in 1949 in the city of Kobe. The founder, Kihachiro Onitsuka, started the sports brand under the name Onitsuka Co. Ltd., with the goal of offering young people a better future through sports. From the beginning, the focus was on developing sports shoes that combine performance and well-being – a vision that still remains central to the brand.
The current name ASICS emerged in 1977 after a merger between three Japanese sports companies. It is an acronym of the Latin expression “Anima Sana In Corpore Sano”, which means: a healthy soul in a healthy body. This philosophy is still reflected today in every design of the brand.
The origin in Kobe, Japan
The roots of ASICS lie in Kobe, a port city in southern Japan. Here, Kihachiro Onitsuka developed his first basketball shoe, aiming to get young Japanese people involved in sports after the aftermath of World War II. This first shoe, with a suction cup sole inspired by octopus tentacles, quickly became popular and laid the foundation for what grew into a global sneaker empire.
From Onitsuka Tiger to ASICS
Before the name ASICS was introduced, the brand was known as Onitsuka Tiger. That name still lives on as a sublabel, especially loved by fans of retro and lifestyle sneakers. Models such as the Mexico 66 are still worn worldwide and pay tribute to the early years of the brand.
The switch to the name ASICS in 1977 marked a new era in which the company focused on scientific innovation within the sports world. Think of cushioning technologies like GEL™, which made ASICS famous worldwide among runners and athletes.
What makes ASICS unique?
The success of ASICS Sneakers is due to the combination of Japanese innovation and a deeply rooted philosophy of balance between body and mind. While other brands often rely on marketing and celebrity collaborations, ASICS distinguishes itself with functional technologies, research laboratories in Japan, and a strong focus on health and movement.
Popular models such as the ASICS GEL-Kayano, ASICS GEL-Nimbus, and the GEL-Lyte III are examples of the constant evolution of technology and style. ASICS sneakers are also increasingly present in the streetwear scene, partly due to collaborations with brands like JJJJound and A.P.C.
Why is ASICS still relevant?
In a world where many sneaker brands compete for attention, ASICS remains true to its core. Whether it is running, casual fashion, or technical performance, ASICS offers shoes that are not only beautiful but also good for your feet – and your whole body.
Additionally, the brand contributes to sustainability and innovation through the use of environmentally friendly materials and new production techniques.
ASICS at Snrkickz
At Snrkickz you will find a carefully selected collection of ASICS sneakers, including exclusive models beloved by collectors and sneakerheads. Think of the ASICS GEL-Kayano 14 White Graphite Grey or the GEL-NYC in Utility Steeple Grey – sneakers that seamlessly fit both sporty and stylish outfits.
Anyone looking for a brand with history, authenticity, and modern relevance cannot ignore ASICS.
FAQ about ASICS
Is ASICS a Japanese brand?
Yes, ASICS is a Japanese sports brand that was founded in 1949 in Kobe, Japan.
What does ASICS mean?
ASICS stands for Anima Sana In Corpore Sano, which is Latin for “a healthy soul in a healthy body.”
What was ASICS called before?
Before it became ASICS, the brand was called Onitsuka Tiger. This name is still used for a popular retro line.
Where are ASICS sneakers made?
ASICS has production facilities in various countries, but design and research still largely take place in Japan.
Why do people choose ASICS?
ASICS is known for its comfort, durability, and technology. Especially runners and health-conscious wearers appreciate the brand for its focus on body balance.