Lafufu is a term often used for counterfeit versions of the popular Labubu figures. These imitation dolls, usually sourced from marketplaces like AliExpress, eBay, or Temu, at first glance resemble the original Labubus from Pop Mart, but differ greatly in quality, finish, and origin. The name “Lafufu” is presumably a playful distortion of “Labubu,” intended to make the counterfeit versions sound appealing nonetheless.
This blog explains where Lafufu comes from, what the differences are with genuine Labubu figures and how to distinguish fake from real. This way, you can be sure you only buy original, high-quality figures.

Where does the term Lafufu come from?
Although “Lafufu” is not an official term from Pop Mart or the creator Kasing Lung, it is widely used within the community to refer to cheap counterfeit figures. The figures are produced in large quantities and offered on unofficial sales channels, often without any form of authenticity or quality guarantee.
Why is it important to recognize Lafufu?
Lafufus are often sold at lower prices but can be disappointing in finish, material, and level of detail. Many collectors or fans who unintentionally purchase a Lafufu only realize upon receipt that it is not original Pop Mart quality. By recognizing counterfeits, you save frustration, money, and loss of collectible value.

How to recognize a Lafufu compared to an original Labubu
The differences are mainly in the details. Pay close attention to the following points:
Quality of the material
Real Labubus feel sturdy, smooth, and of high quality. Counterfeit versions can feel lighter or plastic-like, and sometimes have sharp or unfinished edges.
Details of the finish
Original Pop Mart figures have refined teeth, clear eyes, and consistent colors. Lafufus often show sloppy paint lines or color deviations and lack the playful expression Labubu is known for.
Packaging and labels
Pop Mart delivers its products with detailed packaging, QR codes, and labels referring to authenticity. If these are missing or visibly different in design, there is a good chance you are dealing with a Lafufu.
Price and purchase channel
If a figure is too cheap to be true, it usually is. Genuine Labubus are rarely available for under €25. Avoid purchases from unknown sellers on international marketplaces without customer reviews or reliable return policies.

What does this mean for collectors?
The rise of Lafufu means that as a collector or enthusiast, you need to be vigilant. Fake figures can damage your collection – not only financially but also in reputation. For resellers and fans, it is essential to purchase only through reliable sources. With official sales partners like Pop Mart itself or certified resellers like Snrkickz, you are guaranteed 100% authenticity.
Is it legal to sell Lafufus?
Many Lafufus infringe copyright. The designs of Kasing Lung are protected, which means that producing copies is illegal in many cases. Selling Lafufus can therefore lead to removal of advertisements or legal action. Always buy and sell wisely.
Why does Lafufu remain popular despite the lower quality?
The low price is attractive to some, especially young buyers or people who use Labubus purely for decoration. However, awareness of counterfeits is growing, especially now that the hype around Labubu is becoming more serious and many buyers collect with an eye on value, uniqueness, and authenticity.
