The sneaker world keeps digging into the past, and now an icon emerges again: the ASICS GEL-Kayano 20. Once launched as a high-performance running shoe, this model is back in 2025 as a must-have lifestyle sneaker. With a technical look, old-school flair, and modern styling options, the GEL-Kayano 20 is perfectly positioned to ride the current Y2K and gorpcore trend. In this blog, we dive deep into why this sneaker is relevant now, which collaborations and colorways you should know, and how best to style it.
A classic from 2013 makes a stylish comeback
The GEL-Kayano 20 originally appeared in 2013 and was then intended for serious runners. The shoe offered maximum support, stability, and comfort thanks to the combination of GEL cushioning, the DuoMax Support System, and a breathable mesh upper. At that time, it was one of ASICS’ flagship performance footwear.
Fast forward to 2025, and the sneaker world welcomes this model again – this time not as a running shoe, but as a fashion statement. The structure and technical details are largely preserved, but the context has completely changed. Where the GEL-Kayano 20 once ran marathons, it now roams the urban jungle.
Why the Kayano 20 perfectly fits today's trends
The return of the GEL-Kayano 20 perfectly fits the aesthetic currently dominant in the sneaker scene. The combination of a chunky silhouette, technical materials, and layered panels makes this model a natural player within the Y2K revival and the gorpcore style. Both trends revolve around mixing functional aesthetics with fashion. And that is exactly what this shoe embodies.
In addition, ASICS is increasingly profiling itself as a lifestyle brand without letting go of its performance roots. You see this not only in the inline colorways but especially in the collaborations.
Three standout collaborations you need to know
The popularity of the Kayano 20 was further fueled by a number of well-chosen collabs:
Bodega x ASICS GEL-Kayano 20
This collab not only played on design but also on culture. The Friends & Family colorway, with earth tones like Overland Trek and Alfalfa, came with Vietnamese coffee and a custom Stanley mug. With this, Bodega made this shoe a total experience – and underlined how strong the community around sneakers has become.
UNAFFECTED x ASICS GEL-Kayano 20
The South Korean style rebel gave the Kayano a functional fashion jacket. Think outdoor materials and a color palette that looks like it came straight from a hiking lookbook. This version brought the Kayano even closer to the gorpcore subculture, which is currently booming among young people worldwide.
Doublet x ASICS GEL-Kayano 20
Doublet went creative and sustainable. Old shoeboxes were incorporated into the design, resulting in a completely unique design with a clear message. This kind of storytelling not only works well visually but also increases brand value.
What other colorways are there?
Besides the collabs, several inline releases have appeared that are better suited for daily wear:
White/Steel Grey – clean, technical look
Black/Silver – classic and versatile
Fiery Red – bold, retro, and eye-catching
Cool Mint/Glacier Grey – fresh, spring-proof, and modern
These colors are deliberately chosen to connect both to the performance history and the fashion future of the model. So there’s a suitable GEL-Kayano 20 for every style.
Fit & comfort: just as you expect from ASICS
One of the biggest advantages of this retro release is that it top-level comfort remains. ASICS is known for its cushioning and support – and that applies to this version as well. The shoe features GEL technology in both the forefoot and heel and feels solid without being bulky. The fit is snug, so true to size is usually perfect. Do you have wider feet? Then it’s better to go up half a size.
How to style the GEL-Kayano 20 in 2025?
The technical look of the GEL-Kayano 20 calls for balanced styling. You can go full-on gorpcore with cargo pants, a fleece vest, and a windbreaker. But minimalistic also works well: straight jeans, a white T-shirt, and an oversized vest.
Want to really stand out? Then choose a bright colorway and keep the rest of your outfit simple. That way, you let the shoe do the work. Pair with silver accessories or a technical bag to complete the look.
How much does the sneaker cost?
The retail price is around €160 for inline models. With collabs, the price can rise to €190 or higher. On the secondary market, prices can vary from €180 to over €300, depending on exclusivity and colorway.
Why this sneaker is relevant now
The ASICS GEL-Kayano 20 is the perfect example of how a performance shoe from the past can get a second life in the lifestyle world. Through smart collaborations, a distinctive design, and timeless comfort, this model is fully ready for today’s streets.
Shop the ASICS GEL-Kayano 20 while you still can
Are you looking for a sneaker that's a bit different from the standard Dunks or Sambas? Then the GEL-Kayano 20 is exactly what you need. Techy, comfortable, and totally 2025. Grab your pair now at the better sneaker stores or check out the resale market before this retro runner disappears from sight again.