Nike and A Ma Maniére have once again struck gold with their latest collaboration: the Air Max 95 ‘Hand Wash Cold’. This sneaker is more than just an aesthetic masterpiece – it is a story, a statement, and an artistic expression wrapped in one of Nike’s most iconic silhouettes. In this article, we dive deep into the design, symbolism, the history of the collaboration, and why this pair is more than worth it in 2025.
A powerful duo: Nike and A Ma Maniére
A Ma Maniére, founded by James Whitner, has been known for years for luxury streetwear with a deeper meaning. The brand, together with The Whitaker Group, forms a bridge between high-end fashion, culture, and social issues. Previous collaborations with Jordan Brand (think Air Jordan 3, 4, and 5) were a huge success – always presented with a strong narrative.
The collaboration with Nike on the Air Max 95 is no coincidence. This 1995 silhouette, designed by Sergio Lozano, has always had a distinctive character. The layered upper, visible Air units, and athletic nature make it an ideal canvas for a collaboration that aims to go deeper than just style.
‘Hand Wash Cold’: more than a washing instruction
The name of the shoe – ‘Hand Wash Cold’ – literally refers to a clothing care instruction, but according to A Ma Maniére symbolizes much more: care, attention, and vulnerability. It is about cherishing what we value: our belongings, our community, and ourselves.
This philosophy has appeared before in their previous collections. In this Air Max 95 release, the theme returns subtly but powerfully through details such as embroidered care labels on the heel, carefully chosen materials, and muted colors that radiate calm and reflection.
Consciously chosen by designers
The sneaker is executed in soft earth tones such as Diffused Taupe, Phantom, and Flat Pewter. The upper combines suede, leather, and mesh in a gradient that perfectly matches the original Air Max 95 design. But instead of sporty colors or bold branding, A Ma Maniére opts for understated luxury. This gives the sneaker an almost premium minimalist look.
The Swoosh is subtly embroidered on the heel side, while the A Ma Maniére logo can be found on the tongue and toebox – a subtle nod to the brand, in line with their style: class over shout.
The insole features a graphic referencing the earlier Hand Wash Cold collection. And the sole naturally retains the classic double Air units, ensuring comfort – something that makes this sneaker not only visually powerful but also wearable.
Storytelling as a strategic strength
What makes A Ma Maniére special is not just the product, but especially the stories they tell. Every release is part of a larger message. Previous campaigns focused on themes such as family, self-care, and the African American experience. This Air Max 95 is also not just about appearance, but about meaning.
In a time when fast fashion and hype releases without substance seem to dominate, A Ma Maniére offers a counterbalance. They show that a sneaker can be more than an object: it can be a carrier of values and an invitation to reflect.
Release information: availability and price
The A Ma Maniére x Nike Air Max 95 ‘Hand Wash Cold’ is expected to be released in summer 2025 through A Ma Maniére’s own channels and at Snrkickz! Expect a retail price of $190 USD – which, given the materials and the brand’s positioning as luxury streetwear, aligns well with comparable releases.
As with previous releases, the stock will be limited. Raffles and exclusive pre-orders are very likely, so keep an eye on A Ma Maniére’s official social channels or sign up for their newsletter to get first access.
Why this release is important in 2025
The sneaker world of 2025 is no longer just about hype and speed – consumers are increasingly looking for meaning, authenticity, and honest storytelling. The collaboration between A Ma Maniére and Nike fits perfectly with this. With a model like the Air Max 95 – which has stood for boldness and design for decades – the brand chooses impact over convenience.
The fact that this release comes with a message about care and attention makes it timely. In a time when everything seems to be faster and louder, this sneaker calls for slowing down, making conscious choices, and cherishing what matters.