Anyone who regularly follows exclusive sneakers will undoubtedly come across the abbreviation MMY. But what does it actually mean and where does this brand come from? The answer is simple: MMY stands for Maison Mihara Yasuhiro, a Japanese high-end sneaker brand known worldwide for its bold designs and iconic wavy sole. In this blog, you will discover the origin of the brand, the style that makes it so unique, and why it is so beloved among sneaker lovers.
Where does Maison Mihara come from?
Maison Mihara Yasuhiro originates from Japan and was founded by the designer of the same name, Mihara Yasuhiro. The brand started in the late ’90s in Tokyo as an innovative shoe label that broke the boundaries between high fashion and streetwear. Thanks to the unique mix of artistic design, artisanal finishing, and striking soles, Maison Mihara quickly grew into a global cult brand. Today, the sneakers are not only popular in Japan but also in Europe and the United States, where they are especially loved by fashion enthusiasts and streetwear fans.

What makes MMY so unique?
The first thing that stands out about a pair of Maison Mihara sneakers is the distinctive wavy sole. The brand is also known for its bold designs, ranging from frayed versions to unique colorways with a vintage look. MMY perfectly balances wearable art and everyday comfort, making the sneakers visible both on the street and at fashion weeks.
The two most popular Maison Mihara models
Within the collection, two models clearly stand out: the Frayed Maison Mihara and the Peterson Sole. The Frayed version is loved for its playful, unfinished look that only gains more character over time.
The Peterson Sole has become a favorite among sneaker lovers thanks to the roomier fit and the iconic, wavy sole that makes the brand so recognizable. Both models are available in various colors and are part of the extensive Maison Mihara collection at Snrkickz.

Maison Mihara and the global hype
Although Maison Mihara has its roots in Japan, the international breakthrough is mainly thanks to collaborations with brands like Puma and the rapid adoption within the streetwear scene. Celebrities, influencers, and sneakerheads have embraced the brand because of the distinctive design that is immediately recognizable. In the Netherlands, you see the sneakers more and more in the street scene, partly due to the growing demand for exclusive and unique models.
Where can you buy Maison Mihara sneakers?
Maison Mihara is a premium brand and is therefore only sold through selected retailers. In the Netherlands, you can find an extensive range at Snrkickz’s Maison Mihara collection. Here you will find both the iconic OG Sole models and popular editions like the Frayed, all 100% authentic and new in box.

FAQ – frequently asked questions about MMY
Does Maison Mihara run large or small?
Maison Mihara sneakers generally run slightly larger than standard sizes. Many wearers therefore choose one size smaller for a tighter fit.
Where does Maison Mihara come from?
The brand originates from Tokyo, Japan, and was founded by designer Mihara Yasuhiro. It combines high fashion with streetwear influences.
Why is Maison Mihara so popular?
The combination of unique designs, finishing, and comfortable fit makes the brand popular among both sneakerheads and fashion enthusiasts.
What does MMY mean?
MMY is simply the abbreviation of Maison Mihara Yasuhiro, the full brand and designer name.
This is what Maison Mihara (MMY) stands for
MMY stands for Maison Mihara Yasuhiro, a Japanese sneaker brand known worldwide for its unique designs and details. The brand originates from Tokyo and combines high fashion with streetwear in a way no other brand can match. Whether you choose a timeless white model or a striking Frayed version, a pair of Maison Miharas is always a statement.
