The sneaker landscape is changing rapidly. New models come into the spotlight, old favorites make a comeback. But what are truly the most popular sneakers right now? Not a superficial list – this is the current top of the most sought-after sneakers, supported by data and street style.
ASICS GEL-NYC is rapidly rising in popularity
The ASICS GEL-NYC might just be the surprise of the moment. This model combines retro running DNA with a chunky design that perfectly fits the current techwear and vintage sports trend. Colorways like Oyster Grey, Utility Grey, and Fjord Grey dominate the search results. Especially among men aged 20 to 35, the GEL-NYC is currently a top choice.
ASICS GEL-Kayano 14 remains an iconic favorite
The ASICS GEL-Kayano 14 has been beloved for a while, but in 2025 the hype is stronger than ever. Models like the JJJJound White Navy, Cream Black, and Tiffany are barely available. What makes this model popular? The perfect mix of vintage running style, modern cushioning, and a clean look you can wear anywhere.
Nike Air Max 1 is back at the top level
The revival of the Nike Air Max 1 is a fact. With new drops like CLOT Kiss of Death, Light Bone Grey, and the Hangul Day edition, we see this sneaker appearing everywhere again. Especially among men aged 25 to 40, this model is once again a must-have. The Air Max 1 scores not only on looks but also on comfort and heritage.
New Balance 1906 and 2002R remain top choices
When it comes to sneakers that look clean and feel comfortable, the New Balance 1906 and 2002R Protection Pack are at the top. Colors like Rain Cloud, Grey Cream, and Black Grey remain favorites. Combine these with a wide fit or technical pants and you have a look that fits perfectly with the 2025 style.
New Balance 740v2 is quickly gaining popularity
A sneaker climbing fast in the popularity charts is the New Balance 740v2. Especially in the colorway Concord Grape, we see an upward trend in search traffic and sales. This sneaker combines the typical dad shoe look with a high-performance sole and fits perfectly within both streetwear and sportswear outfits.
Hype collabs cause spikes
Think of limited collaborations like the Adidas Gazelle Wonder Clay by Bad Bunny, the ASICS x JJJJound, or upcoming releases from Travis Scott x Jordan. These models remain hits around releases, with search volumes that can explode within a day. Especially among young people up to 30 years old, the hype collab is still king.
Popular sneakers for women in 2025
Women are massively choosing sneakers that fit a tonal or minimalist look. Think of the ASICS Gel-Kayano 14 Cream Pepper, New Balance 1906 White Silver, or Air Max 90 NRG Shimmer. Queries like sneakers women 2025, trending shoes women, and stylish sneakers with comfort show where the focus lies: style and wearability.
What makes popular sneakers of today so desirable?
What do the most popular sneakers of this moment have in common? They are not only attractive models but sneakers that perfectly fit how we live and style ourselves today.
They are light and comfortable enough to wear all day whether you are on the go, at work, or spending a day in the city. Comfort is no longer a side issue; it is a prerequisite for popularity.
Additionally, these sneakers effortlessly combine with both streetwear and more casual outfits. Think of techwear pants, washed denim, cargo shorts, or an oversized hoodie. The best models don’t feel seasonal but remain relevant in every outfit.
You also see that most popular models align with broader trends like vintage running, Y2K influences, or gorpcore. They are sneakers with roots in performance but with a styling edge that perfectly matches the current times.