The most popular ASICS sneakers right now are the ASICS GEL-Kayano 14 and the ASICS GEL-NYC. These models dominate both on the streets and in search volumes and are loved for their combination of comfort, performance, and retro-futuristic design. The GEL-Kayano 14 appeals to fans because of its sporty origin and metallic details, while the GEL-NYC is known for its mix of vintage elements with modern running technology. Together, they form the core of the current ASICS hype that is visible worldwide in streetwear and lifestyle.
Why ASICS is so popular now
ASICS has long been seen as a performance-focused brand for runners, but in recent years it has reinvented itself. Thanks to collaborations with fashion houses, influencers, and cultural icons, the focus has shifted from purely sports to lifestyle. The popularity of models like the Kayano 14 and the GEL-NYC shows that people want sneakers that are both stylish and functional. The strong presence on social media reinforces this effect: photos of ASICS fit perfectly into the aesthetics of contemporary fashion, where comfort and authenticity are more important than logomania.
ASICS GEL-Kayano 14
The GEL-Kayano 14 is perhaps the most iconic model at the moment. Originally released in 2008 as a running shoe, the sneaker was reintroduced with a focus on retro-futurism. The upper with mesh and metallic overlays gives the shoe a technical look, while the GEL cushioning in the sole provides ultimate comfort. The Kayano 14 runs slightly small, so many wearers choose half a size larger. The popularity of this model is evident in the quick sell-out of new colorways and the constant demand on the secondary market.
Discover our current ASICS GEL-Kayano collection.
ASICS GEL-NYC
The GEL-NYC is a relatively new member of the ASICS family but has gained a lot of ground in a short time. The model combines elements from the GEL-Nimbus and GEL-Kayano and brings them together in a design that feels both modern and retro. For streetwear enthusiasts, this is exactly the mix they are looking for: recognizable running heritage packaged in a stylish design that fits with almost any outfit. The GEL-NYC also has a wider fit than the Kayano, making it suitable for different foot types.
Also check out our selection of new exclusive colorways
Other popular models
Although the Kayano 14 and the GEL-NYC dominate, there are other ASICS models that remain popular. The GEL-1130 is known as an accessible alternative with a retro look, while the GEL-Nimbus still profiles itself as a reliable shoe for athletes that also attracts lifestyle wearers. Additionally, the collaboration with Kiko Kostadinov has increased ASICS’s visibility at fashion shows and in high fashion circles. This diversity shows that the brand is not dependent on one silhouette but has built a broad base.
How popularity is measured
The demand for the most popular ASICS is not just a matter of fashion trends. Popularity is visible in Google search volumes, the speed at which new releases sell out, and the prices sneakers fetch on the resale market. In all these areas, the Kayano 14 and the GEL-NYC currently score the highest. This makes them not only popular with consumers but also interesting for collectors who look at long-term value.
Why Snrkickz explains this differently than competitors
Many websites limit themselves to lists of model names without context. This does not mean Snrkickz has no chance to rank. It only means you are not unique enough in search terms if you use the same superficial descriptions. Google nowadays looks not only at keywords but also at search intent, semantics, and topical authority. That is why we explain here why the Kayano 14 and the GEL-NYC are popular, how they compare to other models, and what this means for you as a wearer. This depth makes the difference between simply repeating information and truly being valuable to the reader.
These are currently the most popular ASICS
The ASICS GEL-Kayano 14 and the ASICS GEL-NYC are currently the most popular models and show how the brand has made the step from performance to lifestyle. Their success lies in the combination of technical innovation and fashionable appearance. Other models like the GEL-1130 and Nimbus remain relevant, but the hype now clearly revolves around Kayano and NYC. Whether you wear them for the comfortable fit, the retro aesthetic, or the collectible value, these sneakers prove that ASICS is firmly anchored at the top of the sneaker world in 2025.