Essentials is the sublabel of the highly acclaimed streetwear brand Fear of God, founded by Jerry Lorenzo. While Fear of God is known for luxury and exclusivity, Essentials brings the same aesthetic to a more accessible price level without compromising on quality or style. The brand focuses on minimalist basics, oversized fits, and neutral colors that perfectly match the modern streetwear look. Think hoodies, T-shirts, joggers, and sweatshorts that can be effortlessly combined with exclusive sneakers.
Who owns the Essentials brand?
Essentials was designed by Jerry Lorenzo, an influential American designer who began his career as a stylist for, among others, Kanye West. He founded Fear of God in 2013 and launched Essentials in 2018 as a more accessible line within the same design DNA. Jerry Lorenzo is known for his religious and cultural references, but Essentials focuses on wearability and versatility. The collections are often released in limited editions, keeping global demand extremely high.
What exactly is the Essentials clothing brand?
Essentials is about simplicity, but not boredom. Each item is designed with a focus on silhouette, quality, and fit. Think of coarse cotton hoodies with an oversized fit, subtle logos on the chest or back, and colors such as Dark Oatmeal, Stretch Limo, Iron, Seal, and Smoke. The pieces are made to be worn seasonlessly, yet always in tune with current trends. Due to the subtle branding and high-quality fabrics, Essentials is seen worldwide as the answer to the demand for luxury basics. Discover the real quality behind Fear of God Essentials clothing.
Who is the owner of Essentials?
Although Essentials is often mistaken for an independent brand, it is fully part of the parent brand Fear of God, which is owned by Jerry Lorenzo. Production and distribution are carried out in collaboration with various retailers and platforms. Worldwide, Essentials is sold through selected partners such as Pacsun, SSENSE, and END., but in the Netherlands, you can find a carefully curated selection exclusively at Snrkickz.
Why is Essentials so popular?
The strength of Essentials lies in the balance between quality, appearance, and price. The designs are clean and timeless, the fits are comfortable and fashionable (oversized but not sloppy), and the brand carries the same status as high-end streetwear – without the dizzying prices. Moreover, influencers, artists, and TikTok trends play a big role in the hype: from Justin Bieber to Dutch rappers, everyone seems to wear Essentials. As a result, Essentials has become more than a brand; it has become a lifestyle.
Fit and size advice
Essentials fits oversized. This means: roomy sleeves, a long body, and a relaxed silhouette. This is intentionally designed, but if you are between two sizes or want a more fitted look, we recommend ordering one size smaller. Unsure about your size? Then check out our detailed size chart on the Essentials collection page.
All Essentials clothing at Snrkickz is manually verified for authenticity. No fakes, no doubt. Our specialists immediately recognize the difference between an original Fear of God Essentials hoodie and an imitation. Read more about the FOG Essentials at Snrkickz
FAQ Frequently Asked Questions about Essentials
What kind of brand is Essentials?
Essentials is the minimalist sublabel of Fear of God, known for oversized basics and neutral colors. It combines streetwear with a luxury look.
Who owns the Essentials brand?
Essentials is a design by Jerry Lorenzo, the founder of Fear of God.
What is the Essentials clothing brand?
The brand stands for comfortable, stylish basics with a premium look, think hoodies, T-shirts, and joggers with an oversized fit.
Who is the owner of Essentials?
Jerry Lorenzo is the creator and owner of the parent brand Fear of God, under which Essentials falls.
Why is Essentials so popular?
Because of the combination of design, quality, and accessibility. Additionally, popularity among celebrities and on TikTok plays a big role.
