What is a Macaron Labubu and why is it so popular?
• Nando de Voer

By Snrkickz Last updated July 2025

In the world of designer toys and street culture, there is one character that is increasingly taking the spotlight: Labubu. But it is especially the Macaron Labubu series which has caused a real hype in recent months. With its colorful, sweet appearance and scarcity on the market, this edition has become a sought-after collectible. But what exactly is a Macaron Labubu? And why is this variant so popular right now?


What is a Macaron Labubu?

The Macaron Labubu is a special edition within the popular Labubu the Monsters-line of Pop Mart. This version is inspired by French macarons and immediately stands out due to the pastel colors, glossy finish, and cute details. Each figure seems as if it came from a patisserie, with subtle references to flavors like strawberry, vanilla, or pistachio.

The Macaron edition was released as blind box series, where you don’t know which figure you are buying. This increases the collecting effect and makes the search for a complete set all the more exciting. There are 12 standard figures, one hidden edition, and in some cases an ultra-rare variant.


Why is the Macaron Labubu so popular?

1. The aesthetics
The colors, finish, and design appeal to a wide audience – from streetwear enthusiasts to toy collectors. They fit perfectly into the current fashion scene where soft colors, cuteness, and collectibles come together.

2. Limited availability
Just like with limited sneakers, scarcity is an important part of the hype. The Macaron Labubu was released for a short time and sold out quickly at many retailers. As a result, prices on resale platforms have increased.

3. Collectible value
Because it is a blind box, trading automatically occurs among fans who want to complete their collection. Especially the hidden edition is seen as "the grail" within this set.

4. Online visibility
On platforms like TikTok and Instagram, unboxing videos of Labubus are a trend in themselves. The Macaron series gets extra attention due to its visual appeal, which contributes to the hype.


How do you know if you have a genuine Macaron Labubu?

At Snrkickz we pay close attention to the authenticity of each item. You recognize an original Macaron Labubu by:

A Pop Mart holographic sticker on the packaging

A corresponding collector’s card with image and name

The original blind box packaging

We check every item before sale, so you can be sure you receive an authentic collectible.


Most sought-after variants

The most popular editions within the Macaron series include:

 

Pink Bunny Macaron: a classic with high resale value

Mint Macaron Labubu: loved for its soft colors

Hidden edition (surprise): extremely rare and sought after

These editions often sell out quickly and are traded at the highest prices on the secondhand market.


Labubu & streetwear: an unexpected match

Although Labubu originally comes from the designer toy scene, you see more and more connection with the streetwear community. The collecting culture, the limited drops, the sense of community – it fits perfectly with brands like Snrkickz. That’s why you’ll find a selection of unique Labubu editions with us, checked for authenticity and offered exclusively to our customers.

Do you want to stay informed about new Labubu drops?

Then keep an eye on Snrkickz for the latest offerings, exclusive drops, and tips on how to expand your collection with original releases.

 

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