The popularity of Labubu is no coincidence, but the result of a perfect interplay between design, mystery, and shareability. In a time when aesthetics and surprise are central, Labubu offers something that almost no other collectible combines so well: visual appeal, exclusivity, and digital hype value.
Labubu’s appeal starts with the playful yet refined design. The figures are expressive, quirky, and so recognizable that they stand out in any social feed. At the same time, there is a strategic element in the rollout. Each Labubu comes in a blind box, which means you never know which variant you will get. This makes opening a box an exciting ritual, perfect for TikTok or Instagram videos. This so-called unboxing moment is not only fun but also a driver behind the viral spread of the figures.
The Rare Feeling of Labubu Pop Mart
What truly sets Labubu apart from other designer toys is the feeling of scarcity and discovery. Each series often includes one rare or secret variant, which greatly increases the collectible value. People don’t buy just one, but multiple boxes, hoping for a hit. That tension, combined with the huggable look, makes Labubu irresistible to both young collectors and adult pop art enthusiasts.
Moreover, the timing of the rise of Labubu figures is perfect. The world of street culture and collectibles is more intertwined than ever in 2025. Labubu figures now stand alongside sneakers in display cases and are even styled with outfits or placed in ‘shelfies’. You see them at events, fairs, and within niche communities. Their popularity is now comparable to what Bearbrick or Funko Pop once achieved, but with a more visual and emotional character.
Furthermore, Labubu appeals to multiple target groups simultaneously. There is the cute aesthetic that resonates with people who love Kawaii, Pop Mart, and Hello Kitty. At the same time, there is that raw, almost punk undertone – think of the Monster Series or the Uninvited Guests – which gives the brand an edgy dimension. That combination of cute and cool creates something rare: a collectible beloved across generations and subcultures.
Labubu and Social Media: A Perfect Match
The viral power of Labubu also comes from its effortless integration into current algorithm thinking. Each figure is small, colorful, easy to hold, and visually strong. This makes them perfect for short, aesthetic videos or aesthetic reels. Unlike traditional toys, Labubu is not about playing but about sharing. Every drop is content.
Creators often use Labubus as props in outfit videos, artistic flatlays, or even in ASMR unboxing clips. And because the lineup changes quickly, there is always something new to talk about or show. Pop Mart, the brand behind Labubu, knows this and consciously plays into it with seasonal drops, mystery specials, and influencer collaborations.
Why Snrkickz Follows Labubu
As a platform focused on the crossover between sneaker culture and collectibles, Snrkickz sees Labubu not as a hype but as a movement. We not only follow the releases but also dive into the cultural landscape that makes these figures so powerful. Whether it’s the rare Macaron Labubu, the vintage-like Sesame Bean, or the more niche versions like the Tasty Macaron Dada – each design tells a story that perfectly fits the visual zeitgeist.
Want to discover where the hype comes from yourself? Then check out our latest blog about What is a Macaron Labubu? or dive into our exclusive collection of Pop Mart drops.