The popularity of Labubu has exploded in a short time. What once started as a niche collectible in Asia has now become a global phenomenon that appeals to both collectors and Gen Z. But why exactly is Labubu so beloved, and why do some editions seem almost impossible to get? At Snrkickz, we dive deep into the appeal of this mysterious figure and explain why the hype is not going away anytime soon.
A character with emotion and identity
Labubu is not just a little figure. Each design tells its own story, with expressive facial expressions, handmade details, and a clear artistic signature. The character originated from the creative world of POP MART and the artist Kasing Lung, and stands out with its playful, often melancholic appearance. That emotional connection makes Labubu not just a fun figure for the shelf, but something people truly want to have, cherish, and collect.
Limited editions create scarcity
What makes Labubu even more desirable is the limited edition per release. Some Labubu series appear as blind boxes, where you don’t know which one you will get, while other editions like the Labubu Big Into Energy or the Tasty Macarons series are only available in a few stores or countries. This artificial scarcity causes fans to act quickly as soon as a new drop arrives. The result? Immediately sold out, and instantly popular on the resale market where prices rise to hundreds of euros for rare variants.
A cult status on social media
Labubu lives online. On platforms like TikTok, Instagram, and even Pinterest, the figures are styled in miniature rooms, captured in artistic flatlays, or shown as part of unboxing videos. Especially among young people, young women, and creative communities, Labubu has become a visual icon. The recognizable look and the ‘aesthetic’ presentation fit perfectly with popular internet culture, and that visibility fuels the demand. Influencers and creators are making Labubu bigger than ever.
The perfect collectible for Gen Z and beyond
The hype around Labubu can be explained by a combination of design, culture, and timing. In a time when younger generations are looking for unique items with meaning, Labubu fits perfectly into the picture. It is tangible, exclusive, visually appealing, and connected to a cultural trend. Many fans start with one figure out of curiosity but soon find themselves on a quest to complete the entire series.
Buying Labubu? Pay attention to originality and timing
Anyone who wants to buy Labubu quickly notices that the supply is scarce. Especially original pieces in new condition are often hard to find. At Snrkickz, you regularly find popular Labubu series, all checked for authenticity. Whether you are looking for a first piece or want to expand your collection with a rare blind box, it’s all about the right moment with Labubu: waiting usually means missing out.
A tip for those who want to collect seriously: keep a close eye on our Labubu collection page. New drops often sell out within a day, especially for popular figures from collaborations or exclusive series.