Retro runners are back and never really left, and no model proves that better than the New Balance 740v2. This relaunch of a running classic from the 1980s is set to conquer the sneaker world in 2025 with a fresh mix of performance, nostalgia, and lifestyle appeal. What once started as a technological breakthrough for athletes is now a style statement for anyone seeking comfort without losing style. In this blog, we dive deep into why the 740v2 is the sneaker everyone is talking about and why you should consider it too.
A bridge between past and present
The original New Balance 740 was a favorite among runners in the 1980s, known for its durability and comfort. The 740v2 retains the iconic silhouette but is updated with modern materials and technologies. The upper made of breathable mesh and suede overlays gives the model that typical vintage vibe, but with contemporary wearing comfort. The ABZORB midsole provides excellent shock absorption, allowing you to wear it effortlessly all day long.
From retro to relevant: the colorways of today
One of the reasons this sneaker is so popular is the current colorways. Think of calm tones like “Triple White,” subtly contrasting combinations like “Cream/Navy,” or the striking collabs such as the 740v2 Benson Tech by rapper Aminé. This edition pairs streetwear flair with heritage vibes – exactly what Gen Z and sneaker lovers are looking for. The popularity of these models generates a lot of search volume for combinations like buy New Balance 740v2 Benson Tech, New Balance 740v2 collab, and New Balance retro sneakers men.
Lifestyle meets comfort
This is not a sneaker you only pull out for an aesthetic outfit post. The New Balance 740v2 offers everything you need for daily use: comfort, support, and a fit true to size. Thanks to the lightweight sole construction and breathable upper, you can wear this sneaker effortlessly from morning to night. Whether you’re on your way to school, the office, or a festival – the 740v2 gets the job done, stylishly and reliably.
Why the 740v2 is so popular this year
In 2025, there is a huge increase in demand for retro sports sneakers that you can wear daily. People are actively looking for models that look like they come from the 1980s but with the comfort and technology of today. The New Balance 740v2 holds a unique position: it combines a recognizable vintage look with modern cushioning and materials. Because not everyone knows this model yet—and thus there is less competition than with popular lines like the 550 or 1906—the 740v2 is in demand as “the sneaker with that little extra.” Moreover, sporty enthusiasts and casual wearers complement each other perfectly: the 740v2 gives you the retro style you crave without compromising on comfort. This has quickly made it one of the best-selling models within the retro category.
From sports sneaker to fashion statement
Where the 740v2 was initially mainly loved by sneakerheads, we now see that the broader market is also picking up this sneaker. Thanks to its versatile appearance, it fits streetwear, techwear, and minimalist looks. Wear it with cargo pants, light denim, or even shorts with an oversized hoodie – this shoe completes your outfit effortlessly. The combination of comfort, style, and heritage makes this model more than just a sneaker; it is a cultural statement.