On August 3, 2025, the Travis Scott x Fragment Design x Air Jordan 1 Low OG 'Military Blue' will be released. This collaboration brings together music, design, and sneaker history in one release. In this article, you will read everything about the fit, price, release date, and why this model is considered one of the most coveted drops of the year.
A release the sneaker world is looking forward to
On August 3, 2025, the Travis Scott x Fragment Design x Air Jordan 1 Low OG 'Military Blue' (DM7866-104) will be released. This is not just a new colorway, but a collaboration that brings together three of the most influential names in the sneaker world: Travis Scott, Hiroshi Fujiwara’s Fragment Design, and Jordan Brand. It is expected that this release will be one of the most talked-about drops of the year and that the hype around this model will match, if not surpass, all previous Travis Scott x Jordan releases.
What makes the 'Military Blue' so unique?
The strength of this sneaker lies in the combination of an iconic model with innovative details that make the collaboration immediately recognizable. The Air Jordan 1 Low has been known for years for its versatility, but the addition of Travis Scott’s signature reverse swoosh gives the shoe a bold look. Fragment Design adds a sleek color scheme in military blue and white, creating a balance between playfulness and timeless class. The use of premium leather and subtle branding on the heel and tongue make this model a true collector’s item.
Release date and availability
The official release is scheduled for August 3, 2025, and it is expected that the 'Military Blue' will be available worldwide in a very limited quantity. Fans who want to get a pair will need to be prepared, as demand far exceeds supply. Experience shows that previous Travis Scott x Fragment releases sold out completely within minutes, both online and in-store. Therefore, it is advisable to register well in advance for raffles and closely follow release calendars.
Price and expected resale value
The retail price of this model is estimated at 180 euros, comparable to previous Air Jordan 1 Low releases. However, this sneaker is not just about the retail price. Due to the limited edition and the enormous popularity of both Travis Scott and Fragment Design, it is expected that the resale value will reach four figures shortly after release. For collectors, this means that the 'Military Blue' is not only a style icon but also an investment that will continue to appreciate in value.
Why this model is a must-have for collectors
The combination of three giants in their own disciplines makes this collaboration special. Travis Scott symbolizes contemporary culture and music, Fragment Design brings design aesthetics and minimalism, and Jordan Brand provides the iconic foundation. For collectors, it is precisely this fusion that makes the sneaker a holy grail. Moreover, the Air Jordan 1 Low OG has always held a special place within the community. The low silhouette is not only practical to wear but also offers a canvas for creative collaborations like this one.
Frequently asked questions about the Travis Scott x Fragment Jordan 1 Low OG 'Military Blue'
How does the fit of this model run?
Like previous Air Jordan 1 Low releases, the 'Military Blue' generally fits true to size. This means most people can order their usual size. Thanks to the use of soft leather and mesh, the shoe feels perfect after a few wears.
How likely is it to buy this model?
The chance of getting the sneaker at retail price is small due to the huge demand and limited supply. Most buyers will have to rely on raffles or resale marketplaces.
Is this model mainly intended for wearing or collecting?
Although the 'Military Blue' is a fully wearable sneaker, many fans see this model as a collectible. Due to the collaboration with Travis Scott and Fragment Design, this release is seen as both an investment and a fashion icon.
Where does this release fit within the history of Travis Scott collabs?
The collaboration between Travis Scott and Jordan Brand has already produced several iconic sneakers in recent years, including the Jordan 1 High Mocha and the Jordan 1 Low Reverse Mocha. However, the 'Military Blue' stands out because it is not only a collaboration with Travis Scott but also with Fragment Design. This makes the shoe one of the most unique collabs of this decade. The military blue adds a color accent that is fresh and at the same time timeless, making this model likely to remain relevant within the sneaker community for a long time.
The hype around the August 3 release
The upcoming release of the 'Military Blue' is seen by many as the sneaker highlight of 2025. The combination of exclusivity, strong storytelling, and unique details makes this model irresistible for both collectors and enthusiasts looking to expand their collection. The sneaker is not just a shoe but a symbol of contemporary culture that continues to push the boundaries of streetwear and high fashion.