Labubu by Pop Mart has quickly become the ultimate collectible item among Gen Z and collectors worldwide. But what makes these small figures so popular? And what should you know before buying one yourself? In this blog, we dive deep into the world of Labubu, from prices and drops to the mysterious secret editions and what you absolutely need to know if you want to get these collectibles through Snrkickz.
What exactly is a Labubu?
Labubu is a character from the creative world of Pop Mart, designed by the art collective The Monsters. With its mischievous grin, pointed ears, and variety of outfits, Labubu appeals to both design enthusiasts and casual collectors. Each figure is blind-packed in a so-called 'blind box', so you never know exactly which one you will get – unless you’re lucky or trade a lot.
How much does a Labubu Pop Mart figure cost on average?
The price of a single Labubu depends on the edition. New regular drops usually range between €13 and €18 each. But rare editions, such as collaborations or exclusive colors, can go up to €50–€150 on the secondary market. Secret editions – which we will discuss shortly – sometimes sell for hundreds of euros. At Snrkickz, we always maintain a fair pricing policy, aligned with market value and authenticity.
What is a secret edition and why are they so sought after?
A secret edition is a hidden figure that appears with an extremely low chance (often 1 in 144 boxes) in a blind box. These are not announced and are only discovered after release. This makes them more desirable than regular models – the feeling of a ‘jackpot’ plays a role, as does their rarity. Many Labubu fans collect specifically based on these secret models, which can later increase significantly in value.

Which Labubu editions are the most popular?
At Snrkickz, we see that especially the Pink Bunny Labubu, Ghost Labubu, and Galaxy Labubu sell out very quickly online. The Pink Bunny is known for its classic and cute appearance, while the Ghost edition is especially popular among fans of Halloween and horror vibes. The Galaxy variant, with its glitter finish and limited edition, is a real eye-catcher. Labubus in animal costumes, such as rabbit or bear suits, are also popular. Especially when they come complete with box and accessories, these versions fly off the shelves first.
Are Labubu figures a good investment?
Nowadays, yes. Due to the combination of a low release quantity, a rapidly growing community, and limited editions, some Labubus increase in value within weeks. Secret editions and artist collaborations are the most profitable, especially if they are still sealed. Compared to sneakers or cards, the entry price is low but the potential is high – something that attracts more and more resellers and collectors.
How do you know if a Labubu is authentic?
Recognizing an original Labubu is essential for every collector. Authentic pieces always have a holographic Pop Mart sticker, come with a matching collector’s card showing both the image and the name of the figure, and are packaged in the original blind box. At Snrkickz, we carefully check every Labubu for authenticity before it goes online. This way, you can be sure you are adding a 100% legitimate item to your collection.

FAQ – Frequently Asked Questions about Labubu Pop Mart
What is a Labubu Pop Mart?
A collectible vinyl toy designed by The Monsters x Pop Mart, known for its playful and unique designs.
What is a secret edition in Labubu?
An extremely rare hidden variant that randomly appears in blind boxes. They are not visible on the box and have high collector value.
Where can I buy Labubu in the Netherlands?
Through Snrkickz. We offer verified, authentic Labubus based on current drops.
Why are Labubu figures so popular?
They combine art, collecting passion, and storytelling in one compact figure. The blind box excitement and community make it even more appealing.
