Yes, Labubu is still popular. In fact, the hype around this character from Pop Mart Labubu has only expanded over the past few years. What started as a niche collectible within small circles of toy lovers has now grown into a global phenomenon seen on social media, in streetwear communities, and even at auctions where certain editions sell for record prices. The question of whether Labubu is still popular is answered by the ever-growing group of collectors and the international scarcity that causes releases to sell out immediately.
How Labubu Became Popular
To understand why Labubu is still relevant, you have to go back to the origin. Designed by the artist Kasing Lung in collaboration with Pop Mart, the character received a unique look that set it apart from traditional vinyl toys. The mix of cuteness and quirky features immediately caught on in Asian markets, after which the popularity spread to Europe and the United States. Social media accelerated the growth: platforms like TikTok and Instagram are filled with unboxings, showcases, and creative photography that constantly fuel the collecting culture around Labubu.
Why the Hype Has Not Faded
Many collectibles have a short lifespan in popularity, but Labubu shows that sustainability within hype is possible. This is because Pop Mart cleverly capitalizes on limited editions, special collaborations, and seasonal series. Every year new themes appear that respond to trends in fashion, music, and pop culture. This constant renewal prevents the collection from becoming saturated. Moreover, the community remains active, so the demand not only persists but even grows. The result: releases that sell out within minutes and secondary markets where prices rise significantly.
Labubu as a Cultural Symbol
Is Labubu still popular? The answer is reflected in the way the character has become part of broader cultural expressions. From influencers using Labubu as a styling element in photos to artists integrating the aesthetic into their own work: the figure has detached itself from the status of “toy” and now symbolizes creativity and individuality. For many young collectors, Labubu is a form of self-expression that goes beyond the object itself.
The Role of Exclusivity
An important element of Labubu’s popularity remains exclusivity. Pop Mart often works with blind boxes, so collectors never know which figure they will get. This enhances the feeling of excitement and increases the collectible value. The hunt for rare variants, combined with the hype on social media, creates a cycle in which popularity continues to feed itself. This very mechanism makes Labubu just as relevant in 2025 as at its first introduction.
The Value on the Secondary Market
Labubu’s popularity is also measurable in the prices collectors are willing to pay. Rare editions are traded on auction sites for multiples of their original price. For new fans, this sometimes seems like a barrier, but it strengthens Labubu’s status as a premium collectible. The fact that people worldwide are willing to invest in a figure that once started as a niche toy is the ultimate proof of lasting popularity.
The Future of Labubu
The question of whether Labubu is still popular can also be viewed from the future perspective. Everything indicates that Pop Mart will further expand the brand with new series, collaborations, and perhaps even crossovers outside the toy industry. Think of fashion accessories, interior items, or even digital collectibles. These moves keep the brand fresh and ensure that fans continuously find new reasons to stay engaged.
Why Snrkickz Follows This
At Snrkickz, we see the same dynamics as with exclusive sneakers: the combination of scarcity, storytelling, and community creates a brand that constantly reinvents itself. This does not mean Snrkickz has no chance to rank on this topic. It only means you are not unique enough in search terms if you only use the same descriptions as other websites. Google nowadays looks not only at keywords but also at search intent, semantics, and topical authority. That is why we offer a broader view here on the popularity of Labubu and explain why this figure is still one of the most sought-after collectibles in 2025.
Answer to the Question: Is Labubu Still Popular?
The answer is a resounding yes. Labubu is just as beloved in 2025 as during the initial hype, perhaps even more so. Thanks to the combination of new Pop Mart Labubu releases, an active community, and continuous renewal in themes, the brand keeps growing. Whether you look at prices on the secondary market, presence on social media, or the role in broader culture: everything indicates that Labubu will remain a staple in the world of collectibles for the foreseeable future.