How do you know if your ASICS are real or fake?

In recent years, models such as the ASICS Gel-Kayano 14 White Midnight and the ASICS Gel-Nimbus 25 have become absolute favorites in both sports and streetwear. However, the growing popularity also has a downside: the market is flooded with counterfeits.

Fake shoes may seem attractive due to the low price, but they are often poorly finished, offer no support, and break quickly. Choosing authentic ASICS means choosing certainty, comfort, and durability. Only original models feature the patented GEL™ technology that provides cushioning and stability, something completely missing in counterfeits.

1. Pay attention to the logo and finishing

An authentic pair of ASICS has a sharp and neatly finished logo. In counterfeits, the lines are often crooked or the prints are sloppily applied. The stitching and seams also tell a lot: where original shoes are tight and neat, fake pairs show loose threads or poor glue residues.

2. Check the sole and cushioning

The sole is a clear point of recognition. Original sneakers like the ASICS Gel-Kayano 14 White Midnight have visible GEL™ cushioning that actually functions and provides optimal comfort. In fakes, this is often replaced by cheap plastic without effect, causing the shoe to lose its main property.

3. Look at the packaging and product code

Even the box often reveals whether you are dealing with a real or fake product. Real ASICS come in sturdy boxes with clear labels, barcodes, and a product code that matches the model. Fake versions are often shipped in cheap boxes without information or even with spelling mistakes, which is an immediate sign that you are dealing with a counterfeit.

4. Be alert to the price

The price is one of the clearest indicators. The normal retail price of an ASICS Gel-Kayano is around €230. If a model is offered for a fraction of that amount, it is almost certainly a counterfeit product. Deals that sound too good to be true usually are.

 

The demand for popular sneakers is high, and counterfeit sellers cleverly exploit this. Online marketplaces and obscure webshops often use official product photos to convince buyers. After delivery, however, the quality turns out to be substandard: stitching comes loose, soles wear out rapidly, and the promised cushioning is completely missing. Because these sellers offer no customer service or return options, the money is usually lost forever. That is why more and more sneaker enthusiasts choose reliable parties like Snrkickz, where authenticity is always guaranteed.

If you want to be sure that your next pair of ASICS is original, pay close attention to the origin and details. Check if the product code matches official information and compare the shoes with images from the brand itself. Watch the finishing: original sneakers have no loose threads or glue residues. The price is also a clear gauge. A Gel-Kayano 14 White Midnight offered far below market value is almost always fake. The safest choice remains buying from an authorized retailer. Discover the full ASICS collection at SNRKickz and always choose certainty.

Those who choose Snrkickz choose authenticity. We sell only original ASICS models and guarantee that every pair comes directly from our own stock. This way, you can be sure that you receive shoes that meet the brand’s high-quality standards. Additionally, you benefit from competitive prices and exclusive offers. A good example is the ASICS Gel-Kayano 14 White Midnight, which you can temporarily buy for between €150 and €200, instead of the usual €230. Besides certainty about authenticity, we offer fast delivery and personal service. Our sneaker expertise ensures you always have access to the most relevant and popular models.