The Air Jordan 4 Rare Air is back and will appear on July 26 in an exclusive edition that combines OG nostalgia with renewed character. This release taps into the growing demand for Jordan 4s with unique branding and premium finishing, promising to be the must-have for summer 2025.
Why the Air Jordan 4 Rare Air is so popular
The hype around the Rare Air is partly due to its historical value. ‘Rare Air’ is a collective name for Jordan releases that contain subtle but meaningful changes, such as an alternative tongue patch or interchangeable heel tab. In this version, we see the distinctive Rare Air logo on the tongue instead of the classic 'Flight' emblem—a detail that immediately stands out and is loved by OG fans and new buyers alike.
This edition comes with a sleek white-gray colorway, making it easy to pair with any outfit. Whether you choose techwear, jeans, or a loose fitted streetwear look, the Rare Air brings balance between retro and now.
Release information: where and when?
The official release is scheduled for Friday, July 26, 2025. The sneaker is expected to appear in limited quantities online at selected retailers and resale platforms. At Snrkickz you can already prepare: the Air Jordan 4 collection will be updated as soon as the model is available. Expect a quick sellout, given that previous Jordan 4 drops sold out within minutes.
Design and materials
The Rare Air takes premium leather to the next level, with clean stitching and a glossy white toebox. The iconic cage mesh remains, as well as the visible Air unit in the sole—elements that make this Jordan 4 beloved. Small details like contrasting eyelets and a silver lace-lock give this model extra character.
Why the sneaker is trending on TikTok and Instagram
On social media, especially TikTok, we see a clear shift towards ‘clean’ sneakers with a luxury look. The Rare Air fits perfectly into this trend. Users are widely sharing styling videos where this Jordan 4 is combined with outfits ranging from minimalist to maximalist. Search terms like jordan 4 rare air tiktok, jordan 4 drop july 2025, and rare air styling are increasing, especially via mobile traffic.
Fit and sizing advice
The Rare Air generally fits true to size. Do you have wide feet or often wear thick socks? Then we recommend going half a size up. Thanks to the sturdy heel structure and internal padding, you can wear the sneaker for long periods without losing comfort—ideal for daily wear or events.
How to know if a Rare Air is authentic?
The rise of fake Jordan 4s makes it increasingly important to pay attention to details. Watch the material of the tongue, the finish of the heel piece, and the smell of the leather. At Snrkickz we manually check every sneaker. Read on our page about 100% authenticity how we do this.
An investment for sneaker lovers
Besides style, the Rare Air also offers potential returns. Jordan 4s with alternative branding often increase in value after selling out. Experts predict that this edition could see a price increase of 25% within a few months, depending on availability and hype. A smart purchase, both for your collection and your wallet.