In July 2025, a special release will appear that sneaker collectors worldwide are eagerly awaiting. Premium Goods and Nike are joining forces again to release an ultra-limited Air Max 1 that revolves around style, symbolism, and culture. With a run of only 718 pairs, this edition is already one of the rarest drops of the year.
A tribute to Brooklyn
The edition is not chosen at random. The 718 pieces directly refer to the area code of Brooklyn, the neighborhood where Premium Goods has been located since 2004. This release is therefore not just a shoe, but an ode to the community where the brand is rooted. What makes this drop extra special: it is exclusively available at the Premium Goods store itself. No wider distribution, no online sales – only local access. This instantly makes this sneaker rare and culturally charged.
Bold colors, rich in detail
The silhouette of the Air Max 1 remains recognizable, but this edition gets a striking and bold twist. The upper is built from multiple color layers: a green mudguard, bright yellow side panels, blue overlays, and a deep red collar. The heel features a dark navy finish. The toebox is white mesh, providing breathability and contrast. The sole is classic gum-colored, completing the colorway. Subtle elements such as a silver Swoosh and customized branding on the heel elevate the whole to another level. The tongue features a minimal “.04” marking, possibly referring to the founding date or a symbolic nod to cultural influences within the sneaker world.
Exclusivity as a strategy
What truly makes this release unique is the combination of limited edition, physical distribution, and strong cultural positioning. Premium Goods consciously chooses not to do a large-scale launch. This immediately creates scarcity and a sense of urgency among sneaker fans. Those not on site will miss out – unless you gain access through specialized resellers or trusted channels.
Second colorway in the works
In addition to the first colorway, a second version is also being developed. This variant is said to combine a white base with accents in sport red, varsity blue, and hyper violet. Although little visual material is available yet, this mysterious successor is already generating extra buzz. It is expected that this edition will also be available only in limited quantities.
Valuable for collectors and investors
This release is more than just a visual statement. With a symbolic nod to Brooklyn and an almost impossible-to-find distribution, the model is immediately interesting for collectors. But investors in sneakers are also paying attention. Limited Air Max 1 editions connected to a strong culture or location often increase in value for years. Especially if the pair is kept in original condition, with box and tags.
Snrkickz is closely monitoring this release
At Snrkickz, we focus on exclusive sneakers with meaning. The Premium Goods x Nike Air Max 1 fits perfectly within that profile. Although this release is launched only through a physical drop in Brooklyn, we do everything possible to secure a select number of pairs through our trusted networks. Every pair offered through Snrkickz is 100% authentic, unworn, and checked by experts. Keep a close eye on our site and channels for updates on availability.
