For those who complete their daily outfit with a fresh sneaker or keep a close eye on the resale market: in May 2025, it’s all about balance between retro, innovative design, and color use that fits the season. Below, we list the most popular sneakers of the moment for you – models that are not only worn but also dominate search trends.
1. Adidas Samba OG Retro
The Samba OG is still indispensable in the sneaker rotation. Especially the classic black and white version is extremely popular. What once started as an indoor soccer shoe is now the fashion item among Gen Z and minimalists. Pair it with wide jeans, cargo pants, or sporty shorts for a clean, European vibe.
2. New Balance 1906R Metallic Silver
New Balance does what it has been doing well for years: combining comfort with style. The 1906R is the perfect example of this. The ‘Metallic Silver’ colorway stands out in the street scene thanks to the reflective panels and futuristic runner look. ABZORB cushioning and a robust design make this pair ideal for daily use, without compromising on looks.
3. Air Jordan 4 Bred Reimagined
The Air Jordan 4 ‘Bred Reimagined’ is an ode to the OG from 1989, but with luxury materials and refined finishing. Black leather, red accents, and that recognizable midsole make it one of the hottest Jordans right now. Both old heads and new fans know: you want this in your collection.
4. Asics Gel-Kayano 14 Arctic Sky
The comeback of the Gel-Kayano 14 is unstoppable. And the ‘Arctic Sky’ colorway is now the favorite among pastel streetwear lovers. With icy blue tones, silver mesh, and the recognizable layered look of Asics, this model is anything but boring. Lightweight, stable, and stylish – a perfect all-rounder for 2025.
5. Travis Scott x Jordan 1 Low Canary
With its striking yellow tint and reversed swoosh, Travis Scott once again delivers a unique colorway. The Jordan 1 Low ‘Canary’ is light, playful, and unmistakably Cactus Jack. Resell prices are high, but demand keeps growing – especially among female sneakerheads and the Gen Z crowd.
6. Asics Gel-NYC Arctic Blue
The Gel-NYC is the perfect mix of performance and lifestyle. In the ‘Arctic Blue’ version, you see how Asics combines layered tech with subtle color contrasts: silver, blue, and off-white. The chunky sole with GEL cushioning provides all-day comfort. No wonder this sneaker is flying off the shelves among fashion lovers and sneaker fans alike.
7. Nike Air Max 1 'Coconut Milk Burgundy Crush Navy
The Air Max 1 remains a staple, and this Coconut Milk / Burgundy Crush / Navy colorway strikes exactly the right balance. The light off-white base, contrasting burgundy overlays, and blue accents make this a summery classic with a luxurious feel. Wear it with shorts, cargo pants, or a linen fit – and you're ready.
What do these models say about sneaker trends in 2025?
The most popular sneakers right now show that it's no longer just about hype. Soft colors like Arctic Blue and Coconut Milk are leading, while classic models like the Kayano, Air Max 1, and Jordan 4 return in a modern style. Techrunners from Asics and New Balance are no longer niche but mainstream. And although collabs like Travis x Jordan still make an impact, in 2025 it's mainly about comfort, style, and character.
This is the sneaker rotation of now
If you're wondering what's really hot right now, look at these seven models. From retro Jordans to pastel Asics and clean NB runners: this is what dominates the streets, socials, and search results in May 2025.