The Air Jordan 3 'Seoul 2.0' is making its long-awaited comeback in 2025. The model was originally released in 2018 in honor of the 1988 Seoul Olympic Games and quickly became a sought-after collector's item. After a limited rerelease in 2020 (exclusively in women's sizes), the iconic pair is now returning worldwide — in full family sizing. With a vintage finish, subtle updates, and wider availability, this drop is scheduled for May 15, 2025, at 9:00 AM, and it is expected to sell out quickly.
What makes the Jordan 3 'Seoul 2.0' so special?
This release is a tribute to the South Korean capital and the sporting moment that connected millions worldwide: the 1988 Summer Olympics. The original Air Jordan 3 'Seoul' was released only in Korea and featured striking details such as Korean characters on the tongue, the South Korean flag, and of course the signature elephant print.
The ‘Seoul 2.0’ builds on this but opts for a more vintage look. The midsole is yellowed as a nod to age, and the outsole is done in a lighter shade of gray. The classic elephant print now uses two different shades of gray instead of the standard black-gray, and the retro 'Nike Air' logo shines on the heel. This combination of heritage and modern execution makes the model beloved by both purists and new sneakerheads.
International release: no longer exclusively Asian
Whereas the 2018 release appeared only in South Korea, Jordan Brand is going bigger this time. The Air Jordan 3 'Seoul 2.0' will be released worldwide, including Europe and the US. Some raffles have already opened. The exact price has not yet been confirmed, but it is expected to be around €210.
BTS’ J-Hope puts the sneaker back in the spotlight
The hype gained extra momentum when J-Hope from BTS was spotted earlier this year wearing the Seoul 2.0 during the Lakers vs. Warriors game. His outfit infused with Korean culture, combined with this specific pair, attracted worldwide attention on social media and sneaker platforms. This not only highlighted the sneaker as a cultural statement but also as a fashion item that reaches far beyond the sneaker world.
Comparison with previous versions
Although the 2025 version retains many elements of the first release, the execution is subtly renewed. The collar construction has been redesigned for a slightly more modern fit, while the upper is more refined in structure. The elephant print is visually calmer, and the oxidized midsole gives a worn, retro feel. The Korean characters on the inside of the tongue have not yet been officially confirmed, but sources suggest that the South Korean flag will definitely appear again on at least one tongue label.
Styling tips: how to combine the Air Jordan 3 'Seoul 2.0'
The Jordan 3 Seoul 2.0 is surprisingly versatile to wear. The base of white, light gray, and beige fits perfectly with a tonal look. Pair the sneaker with off-white cargo pants, a light gray hoodie, or a vintage washed tee for a calm outfit. Denim with a wider fit also matches effortlessly with this model. The visual texture of the elephant print adds just enough depth to a simple outfit. And with the South Korean flag subtly visible, you also add a cultural accent.
Who is this release for?
Whether you are a Jordan collector, new to the scene, or just looking for a clean pair of sneakers with a good story: the Jordan 3 Seoul 2.0 fits every profile. It offers recognizability, historical value, and a modern finish that sets it apart from other general releases. The rerelease is also available in GS, WMNS, and MEN sizing, increasing accessibility.
Release information summarized
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Model: Air Jordan 3 'Seoul 2.0'
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Date: Thursday, May 15, 2025
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Time: 9:00 AM (CET)
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Availability: worldwide via SNKRS, BSTN, Footdistrict, and raffles
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Price: expected around €210
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Sizes: full family sizing (GS, WMNS & MEN)
Where can you buy the Air Jordan 3 Seoul 2.0?
The sneaker will be available on release day at official Nike partners, via the SNKRS app, and at selected stores with a raffle system. Expect high demand, so register in time with your favorite retailers. At Snrkickz you can also find updates, alternative colorways, or restocks after release.