Labubu, the mysterious figure from the universe of Pop Mart, has quickly grown into a global phenomenon. While the collectible was initially mainly popular in Asia, Labubu has now also built a solid fanbase in Europe and the United States. But the question that increasingly arises is: is Labubu still trending in 2025 or is the hype slowly fading?
The Rise of Labubu
Labubu was introduced a few years ago by Pop Mart Labubu in collaboration with artist Kasing Lung. Thanks to the combination of blind box sales, limited editions, and creative collaborations, its popularity grew rapidly. The figures were widely shared on social media, celebrities appeared with them on the streets, and resale prices soared to record highs. For many collectors, it was the ultimate way to enter the world of designer toys.
Popularity and Sales Figures
Labubu’s popularity is also evident from the numbers. Pop Mart reported strong revenue growth in the first half of 2025, with the The Big Into Monsters series (with Labubu as the flagship) responsible for a large part of the profit. International pop-up stores and new releases still attract thousands of visitors. Demand has also noticeably increased in Europe and the Netherlands: search volumes for terms like buy Labubu, Labubu Pop Mart, and original Labubu remain high.
Signs of Saturation
However, there are also signs that the trend will not continue indefinitely. Due to the large number of variants and collaborations, there is a risk that exclusivity will decrease. Some collectors notice that certain models are dropping in price on the resale market, which may indicate saturation. Additionally, the rise of counterfeit products is causing negative publicity. Consumers are becoming increasingly critical and want to be sure they have a genuine Labubu in their hands.
Cultural Impact
What sets Labubu apart from many other hypes is its cultural impact. The figure has developed into a symbol within streetwear, pop culture, and art. Influencers combine Labubu with fashion items and accessories, further expanding its reach. Especially among young people aged 15 to 30, Labubu remains a recognizable and sought-after object. This cultural foundation makes it likely that Labubu will remain relevant in the long term, even if the initial hype diminishes.
Is Labubu Still Trending?
The answer is yes, but with nuances. Labubu is still trending in 2025 thanks to strong sales figures, international presence, and a loyal fanbase. At the same time, it is clear that the phase of uncontrolled hype is over. The coming years will determine whether Labubu establishes itself definitively as a lasting collectible or if the trend slowly fades away. For collectors and fans, this means that authenticity, rarity, and collaborative releases are more important than ever.
So is Labubu Still Trending Right Now?
Labubu is still a trending collectible in 2025, but the market is evolving. Where the hype was once purely driven by scarcity and virality, it now revolves around sustainable relevance and cultural embedding. For those wondering if Labubu is still worth it: yes, provided you choose original items and pay close attention to developments within Pop Mart and the community. This keeps Labubu a fascinating phenomenon that is far from played out.