What started as a collaboration between an artist and a sports brand grew into one of the most influential partnerships in sneaker history. The collaboration between Travis Scott and Nike has not only produced iconic shoes but also changed the way hype, culture, and music are intertwined.
In this blog, we dive into the power of this collaboration, how Travis changed the game, and why his shoes are still massively sought after and sold today.
From artist to cultural architect
Travis Scott broke through worldwide with his music in 2015, but his influence now extends far beyond the music industry. His image, aesthetics, and creative vision have become defining for Gen Z streetwear, from merch to visuals.
His Cactus Jack empire is more than branding; it is a lifestyle. And Nike recognized that like no other. When Travis launched his first Nike collaboration in 2017, it was immediately clear: this was going to be bigger than a collab with a logo.
The first hit: Air Force 1 x Travis Scott
In 2017, the first official Travis Scott x Nike release dropped: an Air Force 1 with interchangeable swooshes and reflective details. The release sold out quickly and immediately set the tone for what was to come. The shoe brought something innovative not only in design but also in marketing.
By playing with materials, symmetry, and finishing, Travis gave the AF1 a new charge – one that cannot be separated from his own style: rugged, experimental, and unexpected.
Cactus Jack Jordans: hype meets heritage
The real breakthrough came with the Air Jordan 4 ‘Cactus Jack’ and especially the iconic Air Jordan 1 High OG Travis Scott from 2019. The latter brought an unprecedented twist: a reversed swoosh. What would once have been seen as a design flaw became a statement thanks to Travis.
The release took off like a rocket. Resell prices soared, and the shoe immediately became one of the most sought-after Jordans ever. His Jordan 1 became popular not only because of hype but because of its unique, raw appearance. A shoe you wear, not keep.
Check out all Travis Scott models on Snrkickz.com – including High OGs, Jordan 6s, and the latest Jordan 1 Low drops.
Travis Scott x Nike Dunk, Jordan 6 and Air Max 1
After the success of the Jordan 1 High, releases followed such as the Travis Scott x Nike SB Dunk Low, the Jordan 6 ‘British Khaki’, and the Air Max 1 ‘Wheat’ and ‘Baroque Brown’. Every drop went viral, was worn by celebrities, and disappeared from all platforms within minutes.
What connects these models is not only the design but also the emotion behind it. Travis knows how to incorporate his Cactus Jack DNA into color, shape, and material with each model. You see western influences, earthy tones, rugged details, and at the same time a sense of luxury.
The influence on resale and hype culture
Travis Scott has taken the resale market to a new level. Because of his status, his sneakers immediately became commodities. A Jordan 1 Low Travis sometimes sells for 4 to 6 times retail, and even older models retain their value.
More than Kanye West or Virgil Abloh, Travis Scott has created a community that wants to wear everything that bears his name. And you see that reflected in the numbers. Search volumes for buy Travis Scott sneakers and best Travis sneakers 2025 remain consistently high; every new drop also pushes older models back into the spotlight.