The world of sneakers has grown explosively in recent years. Exclusive releases, collaborations with famous artists, and the rise of sneaker collectors have caused the demand for authentic sneakers to increase enormously. Unfortunately, there are also more and more fake sneakers in circulation. In this blog, you will discover how to recognize the difference between real and fake sneakers. We discuss various identification points, important tips, and relevant keywords, so you can confidently score your next pair.
Why it is so important to buy real sneakers
Authentic sneakers represent not only a certain status and style but also quality and comfort. Whether you are a seasoned sneakerhead or just starting to collect: the last thing you want is to invest in a pair of shoes that turn out to be fake. Besides the disappointment, it can also cost you a lot of money. By educating yourself about the differences between real and fake sneakers, you can avoid future bad purchases.
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Quality and durability: Real sneakers are often made from high-quality materials and therefore last longer. Fake sneakers wear out faster.
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Value and collectible: Original limited-edition sneakers retain – or even increase – their value. This is obviously not the case with fake shoes.
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Comfort and health: Because the cushioning and fit of genuine sneakers are carefully developed, you walk more comfortably and reduce the risk of injuries.
Check the price and availability
The first red flag is usually the price. Limited-edition sneakers or popular models like the Nike Air Jordan series, Yeezys, or Air Max collections often have a hefty price tag – precisely because they are limited in availability.
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Too good to be true: Do you see a pair of exclusive sneakers for half the regular price? Then there is a good chance you are dealing with fake sneakers.
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Reliable sellers: Preferably buy from certified stores, well-known webshops, or platforms with a good track record. This significantly reduces the chance of fraud.
Check the materials and finish
The materials used in authentic sneakers are generally high-quality and carefully selected. So pay close attention to the texture, weight, and smell of the shoe.
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Leather or mesh: With genuine sneakers, the leather often feels supple and has a distinctive smell. Many fake sneakers have stiffer leather or a chemical odor.
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Stitching: The stitches on authentic shoes are tight and straight. Fake pairs often have loose threads, crooked lines, or irregular spacing.
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Sole and cushioning: Many exclusive sneakers, like Air Max models, have specific cushioning technology. With fake models, this is often just an imitation that feels less resilient.
Packaging, box, and labels
Official shoe boxes and labels contain valuable information:
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Model information: Pay attention to the model name, color codes, and size indications. With real sneakers, these details are exact and match the official product page of the brand..
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Serial numbers: Often there is a unique serial number or QR code on the label inside the shoe or on the box. When you scan or look up this code, you can verify if the number matches an official product.
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Logo and print: Brands like Nike, Adidas, New Balance, or Maison Mihara Yasuhiro have specific logos on the box. Fake boxes sometimes have color differences, blurry prints, or spelling mistakes.
Fit and comfort
You might only notice it after purchase, but the feeling while wearing says a lot about the authenticity of your sneaker:
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Insole: Real shoes often have a sturdy, well-shaped insole. Fake versions tend to cut corners on these materials.
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Cushioning: For models with visible Air units (like Nike Air Max or Air Jordan) or Boost soles (Adidas), try applying slight pressure. With real sneakers, you feel the authentic cushioning and resilience.
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Size differences: A brand like Nike usually has a consistent size chart. Does your new pair suddenly fit much smaller or larger than expected? That could be an indication that something is off.
Make use of online resources and legit-check communities
There are countless legit-check websites and social media groups where passionate sneaker fans help each other distinguish real from fake. Here you can upload photos of your pair and get feedback. Some handy tips:
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Compare your photos: Place your sneaker next to official product photos from the brand’s website or well-known retailers. Watch for differences in color, shape, and details.
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Ask for advice: In communities like Reddit’s r/Repsneakers (for replica discussions) or r/Sneakers (for general sneaker news) feature countless experts.
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YouTube videos: Many sneakerheads upload detailed comparison videos: “Real vs. Fake” of a specific model. This way you can see every detail up close.
Well-known brand-specific features
Some brands have unique features that are hard to replicate:
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Nike: Watch the logo – the Swoosh must be balanced and tightly stitched. For Air Max or Air Jordan, the visible air unit is often the main check.
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Adidas Yeezy: Check the Boost sole – real Boost consists of small ‘nubs’ with a specific structure. Fake versions often have a flat or uneven pattern.
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Maison Mihara Yasuhiro: These designer sneakers stand out because of their unusual sole, distinctive shape, and unique logos. Pay close attention to the shape of the sole and the finishing of the canvas.
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New Balance: The ‘N’ on authentic NB sneakers is made of high-quality material. The stitching around the ‘N’ is also tight and precisely even.
Buy from reliable sellers and check the return policies
Where you buy often makes a world of difference:
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Official webshops: Big brands usually sell directly through their own website or a number of selected resellers.
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Certified resellers: Webshops with many customer reviews and a good reputation (like Snrkickz) often guarantee authenticity. Read the reviews from other customers.
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Secure payment methods: With credit card or PayPal, you can sometimes claim your money back if it turns out that a product did not meet the description.
It is also wise to choose a webshop that has clear return policies. If you have doubts about the authenticity of your sneakers after receiving them, you can at least return them.
Extra tips for your own legit-check
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Stay critical: Ask questions to the seller or customer service if something is not entirely clear.
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Keep proof: Take photos of the box, the labels, and the sneakers themselves before you wear them. This way you can always legit-check in online communities.
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Compare models: Do you already have a pair of authentic sneakers from the same brand? Place them side by side and look for differences in color, stitching, and materials.
So what is the best thing to do to buy the right sneakers?
Fake sneakers are becoming increasingly well-made, but with a little knowledge, you can still distinguish real sneakers from fake ones. By paying attention to materials, stitching, packaging, and price, and by immersing yourself in online communities, you significantly reduce the chance of a bad purchase. Also keep in mind that a reliable seller is often the safest choice.
Go for authentic sneakers at Snrkickz
Are you looking for exclusive, authentic sneakers and want to shop worry-free? Then definitely take a look at Snrkickz. Our platform offers a wide range of premium models, so you will always find a pair that matches your style. That way, you never have to worry about fake sneakers again, but instead enjoy high-quality and the latest trends!
With these tips and checks in your back pocket, you are fully ready to explore the sneaker world and only bring home the real gems. Good luck with your search!